Prada Will Finally Ban Fur On All New Designs From 2020

By Mayukh Saha

The giant designer company Prada has claimed that it wouldn’t produce clothes made of fur anymore, starting from 2020. This doesn’t really come as a shock all around, because they have now joined a growing list of clothing designers who have been pressurized by Animal Rights advocates into not using fur. Although items that have been previously made of fur, would remain available in the market.

Miuccia Prada, the head of the company announced that Prada was dedicated to social and cultural innovation, and this step of a fur-free policy comes as a collaboration with the Fur Free Alliance, especially with LAV and, by extension, the Humane Society of the United States.

After this, the animal rights movement is seeking to press upon Prada and other companies the need to ban all the exotic skin like alligator or leopard. In fact, PETA has purchased stock in the company in order to have a say in the shareholders meeting where it might have a vote.

Although Prada has previously experimented with many fur substitutes, utilizing materials from the teddy bear manufacturers Steif, environmentalists are of the opinion that such materials contain microplastics, which would take a long time to degrade, and break down in the environment, all the while wreaking havoc in the marine ecosystem.

It’s time for companies to consider better alternatives in their R&D facilities that will be both attractive to humans and harmless for the planet.

IMAGE CREDIT: Wikimedia, belchonock

This article was sourced from Truth Theory.

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