We often see “artificial” or “natural” flavors listed among the ingredients on foods we buy, but do consumers know what these terms mean? Action Alert!

Recently, the FDA announced that a group of six artificial flavors would no longer be permitted to be used as food additives. They are: synthetically-derived benzophenone, ethyl acrylate, methyl eugenol, myrcene, pulegone, and pyridine. If you’ve never heard of these, you’re not alone. Most Americans are completely unaware of the additives put into their food because the food industry does not need to list the chemicals they use in the ingredients. Instead, the federal government allows these chemicals to be obscured by being listed as “artificial flavors” or “natural flavors.” It’s time to stop letting Big Food and their crony capitalist friends get away with hiding the contents of their products and require them to list the chemicals they use in our food.

Artificial flavors are flavors that have been derived from sources other than plants or animals; they are synthetic compounds made in a lab from any of thousands of different chemicals used to make flavors. Companies often favor artificial flavors because they are cheaper to produce than “natural” flavors. It’s impossible to know, then, just how many chemicals are in a food that lists “artificial flavors” in its ingredients—it could be two, or it could be twenty.

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Despite the vast number of chemicals used in food and labeled as artificial flavors, the government has done very little to ensure that they are safe. That’s because food companies can deem their own products to be “generally recognized as safe” (GRAS) without a formal review by the FDA. The GRAS process has essentially turned into a loophole for food companies to declare all kinds of chemicals safe to add to our food with little oversight. The FDA seems fine with taking Big Food’s word for it. The above-mentioned chemicals that are now banned were found to cause cancer in animal studies, and the FDA needed to be sued by grassroots environmental advocacy groups to remove them from the food supply. Of the thousands of other chemicals being added to our food, how many more pose a risk to human health?

Allowing Big Food to only mention “artificial flavors” rather than list the chemical names of the additives they use only benefits food manufacturers because they know that consumers would be turned off if they knew their favorite iced tea had seven chemicals they couldn’t pronounce in the ingredients. The term “artificial flavors” is similar to the new GMO label in development that depicts a sun with a smiley face and says “BE” for “bioengineered” rather than GMO, a term more people are aware of. In both cases, the government is helping the food industry sanitize its products to make them more attractive to consumers. Once again, our crony capitalist government takes the side of industry rather than ordinary consumers.

Natural flavors should also be listed on food packaging. According to the FDA, natural flavors are flavors isolated from plant or animal sources. Like artificial flavors, natural flavors are ubiquitous in our food supply; one report found that only water, salt, and sugar appear on food labels more often than “natural flavors.” You may think that natural flavors are better, since they are derived from natural sources, but experts say that the source of a flavor has no bearing on how healthy or safe it is. For example, traces of cyanide can be found in natural almond flavor; raw soybeans used to make soy sauce can also be toxic. Some natural vanilla flavor is synthesized from the anal glands of beavers. The point is that consumers have a right to know what chemicals are in the foods they buy so informed decisions can be made about what is OK and what should be avoided.

The solution is simple. Food companies should be required to list out all of the chemicals used to flavor a food. Because it can be difficult to distinguish the chemical names of natural and artificial flavors, food labels can simply list out natural flavors under that heading, and artificial flavors under their own heading. Consumers could then make their own informed decisions about what they are comfortable eating.

Action Alert! Tell Congress and the FDA to mandate that artificial and natural flavors be listed on food labels. Please send your message immediately.