Video: You Call That A Tomato?
|By Reinhard Kirchner
In the 1990s, a bunch of gene jockeys brought the first genetically engineered food to market. The business crashed but biotech science has flourished far beyond the produce aisle.
In May 1994, a tomato appeared on supermarket shelves across the country that was unlike anything Americans had eaten before. Grown from so-called “Flavr Savr” seeds, it was the first genetically engineered food approved for sale, dreamed up by a group of scientists in a California lab.
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The new tomato promised a clear benefit: a longer-lasting, better-tasting fruit. And as biotech pioneers looked on, its approval from the Food & Drug Administration ushered in a multi-billion dollar industry with the potential to rethink how we grow crops.
But today, the tomato is nowhere to be found, and a growing segment of the population is wary of technology that once fascinated. What happened to the Flavr Savr, and what does it tell us about the industry it birthed?